Wednesday, May 05, 2004

Proud of my parents

An awesome write up on my parent's business on the vegikitchen.com website today.

"Some time ago, one of my readers wrote to me, inviting me to visit the cafe she owns with her husband, called It’s a Wrap in South Orange, New Jersey. Recently, on a car trip to Philadelphia, my family and I took her up on it. It was just a tad out of the way for us, but hardly a detour, and well worth the stop.

As its name implies, wraps are the specialty here. Though not vegetarian, this eatery is very veg-friendly. Of some 13 featured wraps, 6 are vegetarian (actually vegan); and of 10 sandwiches, half are vegetarian. There is also a freshly made vegetarian soup of the day, and an impressive variety of juices and smoothies, made fresh to order. The owners make it a point to use as much organic produce as possible.

Though It’s a Wrap is relatively new (not even two years old), it’s not hard to see why it has already garnered a loyal clientele, drawn mainly from the local community plus the other “Oranges,” Maplewood, and Newark. I enjoyed meeting the owners, Elaine and Russ Gordon, and agree with Elaine’s simple philosophy: “If you serve good, tasty, healthy food, people will come.” I heartily agree, and hope we will be able to pay a return visit to this charming oasis.

It’s a Wrap is located at 9 Village Plaza, South Orange, New Jersey. For hours, map, and menus, visit their web site at http://www.itsawrap2.com"